For every time you look at an unlabelled icon on a website and go “what the hell does that mean?”, this post is for you. Or more correctly, the designer who made that site.

It rather reminds me of the plain English posts on avoiding jargon, writing in 300 words, or omit(ting) needless words.

Vicky Teinaki is a Kiwi designer and researcher based in Newcastle upon Tyne. For more about her work, go to her official site vickyteinaki.com.