The “very Italian Italian-American” Louise Fili (who is incidentally the other half of Design Observer lead Steven Heller) just released a retrospective of her work Elegantissima. In an interview with Debbie Millman, she talks about how she works, and transitioning from owning the book jacket market for ‘sensitive foreign fiction’ to restaurant logos.
Some things I found interesting from her interview was her work process. When designing a new book, she repeatedly writes and draws the title as a way to get her head into the feelings it might evoke.
She also talks about how The Lover became the first best selling title for Knopf since Doctor Zhivago (with booksellers going on the record as her book cover being the thing that made it sell). She’d gone with a new look by figuring out what things she could and couldn’t change in a book (she couldn’t change printing process or colours or size, but had options with paper type and the graphic treatment of the covers: both of which she started making changes on). It’s a good reminder to look at your areas for change in a project.